Jetzt erreichte uns eine nette eMail aus Portugal die auf eine Guerilla Marketing Aktion für die TV Serie „Prison Break“ – ausgestrahlt auf FOX Channel – hinwies. Die Kampagne wurde in Lissabon durchgeführt. Natürlich waren auch ein paar Bilder im Anhang, die ich euch nicht vorenthalten möchte.

Also an dieser Stelle besten Dank an Hugo Tornelo von der Agentur „Torke„.

1-Street Campaign-Stoppers
Several stoppers were placed indoors, such as TV CABO shops and in urban furniture.


2-Street Campaign-Prisoners
A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.


3-Street Campaign-Posters
Several posters were strategically in various city areas.

Brand/product advertised: FOX Channel

Advert title: Prison Break

4-Press-Kit
A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the serie´s main theme. Inside the book a CD was included containing info abou the series.

Agency name: Torke Stunt
Agency website address: www.torke.pt, www.invisiblered.blogspot.com/
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco

posted by Thorsten Schulte, Guerilla Marketing Portal
Kennen Sie schon den neuen Guerilla Marketing Club?