20.10.2005
Guerilla Marketing fuer Horror-Buecher
A guerrilla marketing idea has been used in Rome to Gargoyle’s horror books. Four „vampires“ have walked around the city holding a coffin full of Robert McCammon’s books. A lot of people liked the idea but some rather reacted with scaramantic gestures.
via GuerillaMarketing.it
Besten Gruß
Thorsten Schulte (Guerilla Marketing Portal)