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20.10.2005

A guerrilla marketing idea has been used in Rome to Gargoyle’s horror books. Four „vampires“ have walked around the city holding a coffin full of Robert McCammon’s books. A lot of people liked the idea but some rather reacted with scaramantic gestures.

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via GuerillaMarketing.it

Besten Gruß
Thorsten Schulte (Guerilla Marketing Portal)



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