Two sumo wrestler came in Italy to promote an italian on-line bank (Fineco) fighting tattoed with the logo inside the Italian Trading Forum and outside, on the streets.

People were really impressed, since the view of thoose two fat guys wearing only their traditional „mawashi“ isn’t so common. The claim the 2 wrestlers had tattoed on their back was „Fineco: for heavy traders“.

To see more pictures and videos please check out:

http://www.g-com.it/html/case_fineco.htm

posted by
Thorsten Schulte
Guerilla Marketing Portal